Comme Des Garcons for Dummies

Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential trend properties on the globe. Its global achievement wasn't built as a result of common advertising or mainstream trends, but via a Daring philosophy: challenge the norm, break conventions, and Enable originality converse louder than acceptance. This unconventional technique became the muse for CDG’s all over the world growth.

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CDG received international consideration by presenting clothing that rejected regular Suggestions of splendor. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world manner editors and purchasers early from the nineteen eighties.

This international visibility strengthened the CDG Hoodie title and captivated faithful customers from each and every corner of the earth.

The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, along with the controversy gained Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was impressed by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").

The 2006 autumn/Wintertime assortment handled the notion in the persona,[15] the various ways to existing one particular's self to the globe. Fusing tailor-made menswear with feminine elements which include corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Along with the masculine.

CDG created a powerful distribution procedure by positioning its solutions in best luxurious vendors like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite clients globally though preserving its creative integrity.

In 2017, the company introduced a brand new fragrance, Concrete, and marked its start within the US that has a supper curated because of the artist and chef, Laila Gohar.

Each and every store was made as an inventive Room, maximizing CDG Hoodie's popularity for innovation and featuring consumers an immersive Comme Des Garcons retail working experience.

With all the rise of online shopping, CDG expanded its get to by offering collections by means of Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identity, generating parts just like the Engage in Coronary heart tees and Converse sneakers viral worldwide.

The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations on the planet, aiding CDG access world mainstream visibility while staying correct to its edgy creativeness.

Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, generally extra like artwork installations than manner reveals gained worldwide media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The corporation also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on this planet of perfume and aligned With all the designs of its clothes.[6]